Yes, I'm reading his book "Buy-ology" right now..

A few points:

(Disclaimer: He said the following. I do not in any way support what he's saying. I dont even have an opinion on it. The words in italics are just my observations and thoughts.)

Does product placement work?
Qualified no.
(Interesting. Then why the hype on it these days?)

How powerful are brand logos?
Fragrance and sound are more potent than logo alone.
(Point taken. I remember the "Humara Bajaj" song but not the logo.)

Does subliminal advertising still take place?
Yes
(Look up subliminal advertising )

Is our buying behaviour influenced by the world's major religions?
YES and increasingly so.
(Not surprising. Buying behaviour is influenced largely by emotions and not much of rationality enters into it and our response to religion definitely falls into the 'more emotion, less logic' category. Also with all the turmoil in today's world, more people are falling back on spirituality and religion to show them the way.)

What effects do disclaimers and health warnings have on us?

(Not the intended one. The irony is that research actually shows it encourages people to indulge regardless.)

Does sex in advertising work?
Not really.
(Finally!!! Someone tells those 'creatives' as well!)